How we do it

We supply market-leading apparel and accessories selling across every retail tier across the EMEA region, including a range of outlets from independent gaming stores, record retail chains, department and fashion stores, sports outlets and e-commerce.

We are heavily focused on brand building, by supplying the best possible product to the consumer. We invest heavily in the launch of new brands, ensuring that retailers support the range and are at a level consumers and the trade will see as aspirational. Only when the brand has gained a strong position in the market do we allow it to trickle down into a wider range of retailers to gain critical mass and grow sales.